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Content Delivery Gets Redefined
Las Vegas, NV – NAB 2008, Booth N1836 - April 14, 2008 – Atrato, Inc., a leading provider of high-volume on-demand storage for the high performance computing, digital entertainment and Web sectors; and Seagate Technology (NYSE:STX), a worldwide leader in hard disk drives and storage solutions, today announced a strategic partnership to deliver new capabilities in the content delivery market.
Solutions arising from this partnership are expected to lead the storage industry into new, innovative advancements in digital content creation and delivery, including:
• Increased performance for serving non-linear editing, video-on-demand, media streaming, and other content-rich
applications
• Improved security, delivering a higher degree of control for content owners and ease of use for consumers, and
• Optimized cost-effectiveness for data centers, including significant savings in power consumption and rack space.
Consumers who purchase content from solution providers resulting from this partnership will have instantaneous access to a broader selection of video and music. The solution, based on the superior security, capacity, and performance of the Atrato Velocity1000 (V1000) and Seagate Secure™ HDDs with full disk encryption, will lift many of the current constraints on digital distribution of high-definition, high-fidelity content.
In addition, Atrato solution providers will be able to address fast-growing markets for digital content delivery. For example, home theater systems that range between $3,500 to $25,000 comprise over 22% of the market according to the Consumer Electronics Association (CEA). Atrato solution providers will be able to create new offerings in high-definition (and, in some cases, better-than-HD) content, helping to expand the market for theater-quality video and studio-quality audio, allowing a richer set of services to this growing customer base.
Atrato will partner with Seagate for secure content delivery solutions, utilizing Seagate Secure™ full disk encryption technology. The combined offering will deliver higher performance, improved security, and better cost-effectiveness for such data-intensive areas including home downloads, digital cinema, head-end distribution and high-end video surveillance.
“Seagate’s longstanding leadership in the disk drive market has made them a great partner and has opened new markets for both companies,” said Dan McCormick, CEO and Co-founder, Atrato, Inc. “Their ability to build a robust, rich featured drive is ideally suited for the content market and is exactly what is needed to complete our vision of SAID (Self-maintaining Array of Identical Disks), which is the linchpin of our core technology and design.”
The nature of the relationship will include co-marketing, joint development and industry showcase solutions. By combining their marketing efforts both companies will promote and cobrand their relationship. For the sales channel, the companies will use their combined technical work to penetrate new markets and accounts while capitalizing on the home market and
encryption based environments.
The partnership takes effect immediately and both companies will pool together to create new possibilities for business within the digital entertainment industry. Joint customers will be announced in the coming months.
“Digital content is the currency and lifeblood for many businesses,” said Tom Coughlin, President, Coughlin Associates and organizer of storage Vision and Creative Storage conferences. “The present constraints to distribute and effectively monetize it have been hampered by performance, security and cost-effectiveness. Recent advancements in storage offer the chance to overcome these hurdles and enable a value-add through embedded technology. By combining Atrato’s robust, self-maintaining system with Seagate technologies such as Seagate Secure™ hardware encryption, companies can yield a streamlined method to access and expedite critical issues in the digital distribution process.”
“Storage is at the heart of the connected home, and Seagate is completely focused on helping bring digital content into consumers’ lives,” said Patrick King, senior vice president of Seagate’s Consumer Solutions Division. “Combining Atrato’s unique SAID architecture with Seagate Secure storage offerings will help remove the constraints of digital content distribution.”
About Atrato
Based in Westminster, Colorado, Atrato Inc. is revolutionizing the data access and storage markets by challenging the traditional thinking on how to rapidly access stored data. Atrato’s system provides unparalleled performance, linear scalability, and significantly reduced operational costs in a self-maintaining architecture for the Entertainment, Web 2.0, IPTV, and VOD markets.
About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives and storage solutions, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate's business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, with the goal of being the time-to-market leader in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.
Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC. All other trademarks are
the property of their respective owners. One gigabyte, or GB, equals one billion bytes when referring to hard drive capacity. One terabyte, or TB, equals 1,000 gigabytes when referring to hard drive capacity. Accessible capacity may vary depending on operating environment and formatting. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features and application software.
Atrato Announces Strategic Partnership with Seagate Technology
Content Delivery Gets Redefined
Las Vegas, NV – NAB 2008, Booth N1836 - April 14, 2008 – Atrato, Inc., a leading provider of high-volume on-demand storage for the high performance computing, digital entertainment and Web sectors; and Seagate Technology (NYSE:STX), a worldwide leader in hard disk drives and storage solutions, today announced a strategic partnership to deliver new capabilities in the content delivery market.
Solutions arising from this partnership are expected to lead the storage industry into new, innovative advancements in digital content creation and delivery, including:
• Increased performance for serving non-linear editing, video-on-demand, media streaming, and other content-rich
applications
• Improved security, delivering a higher degree of control for content owners and ease of use for consumers, and
• Optimized cost-effectiveness for data centers, including significant savings in power consumption and rack space.
Consumers who purchase content from solution providers resulting from this partnership will have instantaneous access to a broader selection of video and music. The solution, based on the superior security, capacity, and performance of the Atrato Velocity1000 (V1000) and Seagate Secure™ HDDs with full disk encryption, will lift many of the current constraints on digital distribution of high-definition, high-fidelity content.
In addition, Atrato solution providers will be able to address fast-growing markets for digital content delivery. For example, home theater systems that range between $3,500 to $25,000 comprise over 22% of the market according to the Consumer Electronics Association (CEA). Atrato solution providers will be able to create new offerings in high-definition (and, in some cases, better-than-HD) content, helping to expand the market for theater-quality video and studio-quality audio, allowing a richer set of services to this growing customer base.
Atrato will partner with Seagate for secure content delivery solutions, utilizing Seagate Secure™ full disk encryption technology. The combined offering will deliver higher performance, improved security, and better cost-effectiveness for such data-intensive areas including home downloads, digital cinema, head-end distribution and high-end video surveillance.
“Seagate’s longstanding leadership in the disk drive market has made them a great partner and has opened new markets for both companies,” said Dan McCormick, CEO and Co-founder, Atrato, Inc. “Their ability to build a robust, rich featured drive is ideally suited for the content market and is exactly what is needed to complete our vision of SAID (Self-maintaining Array of Identical Disks), which is the linchpin of our core technology and design.”
The nature of the relationship will include co-marketing, joint development and industry showcase solutions. By combining their marketing efforts both companies will promote and cobrand their relationship. For the sales channel, the companies will use their combined technical work to penetrate new markets and accounts while capitalizing on the home market and
encryption based environments.
The partnership takes effect immediately and both companies will pool together to create new possibilities for business within the digital entertainment industry. Joint customers will be announced in the coming months.
“Digital content is the currency and lifeblood for many businesses,” said Tom Coughlin, President, Coughlin Associates and organizer of storage Vision and Creative Storage conferences. “The present constraints to distribute and effectively monetize it have been hampered by performance, security and cost-effectiveness. Recent advancements in storage offer the chance to overcome these hurdles and enable a value-add through embedded technology. By combining Atrato’s robust, self-maintaining system with Seagate technologies such as Seagate Secure™ hardware encryption, companies can yield a streamlined method to access and expedite critical issues in the digital distribution process.”
“Storage is at the heart of the connected home, and Seagate is completely focused on helping bring digital content into consumers’ lives,” said Patrick King, senior vice president of Seagate’s Consumer Solutions Division. “Combining Atrato’s unique SAID architecture with Seagate Secure storage offerings will help remove the constraints of digital content distribution.”
About Atrato
Based in Westminster, Colorado, Atrato Inc. is revolutionizing the data access and storage markets by challenging the traditional thinking on how to rapidly access stored data. Atrato’s system provides unparalleled performance, linear scalability, and significantly reduced operational costs in a self-maintaining architecture for the Entertainment, Web 2.0, IPTV, and VOD markets.
About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives and storage solutions, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate's business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, with the goal of being the time-to-market leader in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.
# # #
Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC. All other trademarks are
the property of their respective owners. One gigabyte, or GB, equals one billion bytes when referring to hard drive capacity. One terabyte, or TB, equals 1,000 gigabytes when referring to hard drive capacity. Accessible capacity may vary depending on operating environment and formatting. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features and application software.
Kathy Archer
Stacy Kamigaki
Fusion Public Relations Atrato, Inc.
202.898.2000 Ext. 108 720.536.4000
kathy.archer@fusionpr.com skamigaki@atrato.com
Fusion Public Relations Atrato, Inc.
202.898.2000 Ext. 108 720.536.4000
kathy.archer@fusionpr.com skamigaki@atrato.com
